Advertising Team Names – What is The Rule? and Other Related Issues

Advertising Team Names:

A team name is defined as a professional identity or brand name used by a salesperson and at least one other real estate licensee in the advertising of real estate services. Effective January 1, 2015, advertising that contains a team name must include, in a conspicuous manner, the licensee’s name and license number.  The advertising must also display the responsible broker’s identity.

***ALWAYS CONSULT THE DRE WEBSITE FOR THE MOST RECENT GUIDANCE ON ADVERTISING***

Effective 1/1/18

General Advertising Rules:

Beginning January 1, 2018, all first point of contact solicitation materials must include:

1) the name and number of the licensee and

2) the responsible broker’s “identity,” meaning the name under which the broker is currently licensed by the DRE and conducts business in general or is a substantial division of the real estate firm. The broker’s license number is optional. There is no longer an exception for advertisements in print or electronic media; or for newspapers and magazines. However, “for sale,” “open house,” rent, lease, and directional signs that contain no licensee information or only the broker’s information are OK. The purpose of this law is to create uniform advertising standards across a variety of media and types.

The above rules must always be considered in conjunction with REALTOR requirements.